Doing good has never been so refreshing®
SUSSEX, WI — A weekday morning community Pickleball group in Sussex has made a refreshing discovery that transforms their routine hydration into meaningful global impact through CW4K canned water, known as “The Beverage of Human Kindness®.”
The local Pickleball enthusiasts, who gather regularly to enjoy the increasingly popular sport, have embraced CW4K after learning that each sip contributes to clean water projects worldwide.
“We’re showing how something as simple as drinking water during a match can make a difference in children’s lives around the world,” said Greg Stromberg, Founder and CEO of CannedWater4kids and CW4K, who regularly plays with the Sussex Morning Pickleball group. “When our players discovered that 95% of proceeds from CW4K go directly to support, fund, and deliver sustainable water projects for children worldwide, many began buying and bringing it to our sessions.”
The group was recently photographed with their CW4K aluminum bottles and cans after an energetic morning session, excited about their newfound way to combine play with purpose.
CW4K packages their water in infinitely recyclable aluminum containers, appealing to environmentally-conscious players while supporting humanitarian causes through every purchase.
Greg Stromberg
Founder & CEO CannedWater4kids
“The slogan ‘Doing Good has never been so refreshing®’ really captures what we’ve learned,” added Eric G., a regular player in the group. “Pickleball is about community, and we’ve discovered we can extend that sense of community globally through thoughtful choices about something as simple as what we drink during games.”
As Pickleball continues to grow as one of America’s fastest-expanding sports, this Sussex group exemplifies how recreational athletes can make impactful decisions that extend far beyond the court.
For more information about CW4K and their mission to provide safe, sustainable drinking water to children worldwide, visit www.cw4k.org
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Example of a recent Social post showing CW4K Water as the Official Water of Pickleballers everywhere.
