Looking back at a decade of entrepreneurial impact and our own Season 3 journey on the show.
Few television programs reach a tenth season. Fewer still can point to a decade of measurable impact. In 2026, Wisconsin’s own Project Pitch It celebrates Season 10—a milestone earned by featuring more than 240 entrepreneurs, investing nearly $5 million in capital and resources, helping create over 500 Wisconsin jobs, and achieving a remarkable 98% business survival rate.
Created by Milwaukee native Bev Greenberg, Project Pitch It has become a powerful platform for Wisconsin entrepreneurs, providing exposure, mentorship, connections, and opportunities that help turn ideas into thriving businesses.
CannedWater4kids founder Greg Stromberg became part of that story during Season 3 when he stepped onto the Project Pitch It stage to share a simple but powerful mission: helping ensure that children everywhere have access to safe drinking water and the opportunity for a healthier future.
As Project Pitch It celebrates a decade of impact, Greg and the entire CannedWater4kids family are proud to recognize the role the program has played in supporting Wisconsin entrepreneurs, fostering innovation, and creating opportunities across the state.
Watch Greg's special 10-year anniversary toast below.
Revisit Greg's Original Season 3 Appearance
Nearly a decade before raising a toast to Project Pitch It’s 10-year milestone, Greg Stromberg appeared on the Project Pitch It stage to share the CannedWater4kids mission with the show’s Moguls and viewers. Click the video below to watch Greg’s original appearance and see how Project Pitch It helped bring the CannedWater4kids story to viewers across Wisconsin.
